Japan’s new way to watch F1

As of the Hungarian Grand Prix, there is a new way to watch Formula One in Japan. A new app, developed by British-based firm Zume and distributed by Japan's TV Bank Corp, a subsidiary of Softbank, has been launched, allowing Japanese fans to follow drivers around the track in real-time, with multiple camera angles and simultaneous live video feeds also available. The creators believe it is the next step in broadcast interactivity.

"This is a true industry first and we’re hugely excited to be giving people the opportunity to experience the thrill of Formula One racing in a far more personal and immersive way than has ever been possible before," was how Tomotaka Nakagawa, TV Bank Corp's chief executive, put it.

"We know there is a huge appetite for rich second-screen content and we’re confident Japanese consumers will love the experience we’ve created with our partners at Zume." All Japan needs now is a Formula One driver. Blackbook.biz