NASCAR Brickyard 400 TV rating (Update)
UPDATE ESPN's live telecast of the Brickyard 400 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway on Sunday, July 28, earned a 3.6 final U.S. household rating, averaging 5,460,351 viewers, according to the Nielsen Company. The rating and viewership were up 9% from last year's race, which earned a 3.3 rating and 5,054,849 viewers. Indianapolis led all markets with a 13.7 rating, up 26% from last year's 10.9 rating. The rest of the top five markets were Greensboro, N.C., (10.1), Greenville, S.C., (9.4), Charlotte, N.C., (9.1) and Norfolk, Va., (8.3). Rounding out the top 10 were Jacksonville, Fla., (8.2), Nashville, Tenn., (8.1), Birmingham, Ala., (7.8), Richmond, Va., (7.7) and Knoxville, Tenn., (7.2) (ESPN)
07/29/13 ESPN earned a 3.4 overnight rating for its coverage of Brickyard 400 yesterday, which was its first NASCAR Sprint Cup Series telecast of the '13 season. That figure is up 13% from last year's race, which aired against the opening weekend of the London Olympics. The same race in '11 earned a 3.7 overnight, while the '10 race got a 3.5 overnight.
ESPN earned a 1.3 overnight for the second-ever Nationwide Series race at Indianapolis Motor Speedway on Saturday, flat with the first race last year.