Time Warner Cable Expands Sponsorship Of Hendrick Motorsports

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr. and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With TWC, Earnhardt now has a sponsor for five of the 13 races that were available on the No. 88 at the start of the season. The eight other primary sponsorships were taken by the National Guard, bringing its total number of races from 20 to 28. Tripp Mickle, SportsBusiness Daily