Free M&Ms if Kyle Busch wins the Chase

Kyle Busch in the M&M'S Toyota Camry

Racing fans now have 1 million more reasons to cheer for #18-Kyle Busch in the Chase for the NASCAR Sprint Cup. Mars Chocolate North America announced a deliciously unique offer from M&M'S Brand to make this year's NASCAR "playoff races" even 'Better with M.' Here's the deal: Should Kyle, driver of the #18 M&M'S Toyota Camry, capture the 2013 NASCAR Sprint Cup Series championship, the brand will celebrate with America by giving away 1 million free bags of M&M'S. Now that's a sweet deal every race fan can appreciate.

The Chase for the NASCAR Sprint Cup is arguably the longest and most competitive playoff system in professional sports – pitting the sports' top 12 drivers from the regular season against each other for 10 grueling races to crown a champion. Busch is making his sixth appearance in the Chase for the NASCAR Sprint Cup – his fourth in the #18 M&M'S Toyota Camry. As the "Official Chocolate of NASCAR," M&M'S brand saw an opportunity to make a victory even sweeter – both for Kyle, and fans across the country. M&Ms/Mars PR