Wonder Bread to sponsor Busch

NASCAR driver Kurt Busch this morning announced his No. 78 Furniture Row Racing Sprint Cup entry will be sponsored by Wonder Bread for the Camping World RV Sales 500 at Talladega Superspeedway on Oct. 20.

Busch made the announcement on Fox News’ “Fox & Friends" and said, “The Wonder Bread brand is now going to be back on the shelves, and we're doing an official re-launch with the NASCAR program. NASCAR, with all the sponsorship things going on, this shows that a company wants to be involved in our sport."

Fox News’ Brian Kilmeade noted Wonder Bread was the main sponsor for Will Ferrell’s character Ricky Bobby in the ’06 movie "Talladega Nights" and said the movie is being brought to life with the deal.