Gameday Merchandising Named Official Merchandise Partner For IMSA
Gameday’s merchandise has also been featured at the 2010 Vancouver Winter Olympic Games, Major League Soccer, major colleges and NBA and MLB All-Star Games. “Gameday will focus on providing a premium shopping experience and high-quality merchandise to our fans, both at the races and through our online store," said David Pettit, IMSA vice president, marketing. “We believe TUDOR United SportsCar Championship and IMSA merchandise will be extremely popular with our fans beginning next year, and should increase for years to come." “We are very excited about the opportunity to work with IMSA," said Gameday Merchandising President Alan Fey. “We have an arsenal of retail assets and believe we can utilize these resources to enhance the current operations and provide a better retail experience for IMSA and their fans." The debut, 12-race TUDOR United SportsCar Championship season kicks off with the 52nd Rolex 24 At Daytona on Jan. 25-26, 2014.