F1's Red Bull Racing Boosts WPP Sponsorship Revenues By Almost 60%

Red Bull Racing's dominance in F1 "doesn't just have an impact on the team and its stakeholders," according to Christian Sylt of PITPASS. A report reveals that revenues at Prism, the largest sponsorship agency of advertising company WPP, rose 57.7% to Â£27.6M last year, "driven by increased work with several brands connected to Red Bull Racing."

Many of Prism's clients are focused on F1 "with its roster including luxury car brand Infiniti and watch manufacturer Casio." Both are partners of Red Bull Racing, which looks set to clinch its fourth consecutive championship at next weekend's Indian Grand Prix. In addition to its work in motor racing, Prism "also has clients in other sports including the Olympics, football's Champions League and the World Cup." Pitpass