It’s all about the ratings! (Update)
10/21/13 A reader writes, Dear AutoRacing1.com, Regarding the article on IndyCar, It's The Ratings Stupid, I finally understand what you have been trying to say. I thought it was due to a lack of fans that was causing the low ratings, but I see it is a chicken or egg thing and you have to have sponsors to have a series. If you have good sponsors they can help you win new fans. The racing is great, but nobody watches NBC Sports Network. Billy Burch
Dear Billy, Indeed. At least ABC will deliver ratings consistently in the 1.0 range and you can build from that. You can't build on a rating of 0.1 with 150K tuned in, which is what they have been getting as of late. They prefer to collect that check from NBC Sports Network than grow the series. There is no other explanation. But I guess after Anton blew most of the family wealth killing off the most successful IndyCar series ever (CART) they are pinching their pennies while celebrating their phyric victory. Mark C.
Another reader writes, Dear AR1.com, Excellent piece on IndyCar ratings. Clear, cogent, well thought out and presented. I just hope somebody in charge reads it. Keith O.