National Guard Extends Sponsorship Of Earnhardt’s Sprint Cup Ride
Hendrick Motorsports said that recent research showed 85% of those who “enlisted or re-enlisted in the National Guard since 2007 agree that professional sports are beneficial to its overall efforts to attract and retain soldiers." A majority of respondents were “exposed to recruiting or retention materials incorporating NASCAR and had seen NASCAR leveraged at a recruiting center or event." Meanwhile, PepsiCo's brands are “committed to the No. 88 team with sponsorship of five primary races annually" through the ‘15 season. Hendrick Motorsports said that additional sponsorship “will be announced at a later date" AP
SPORTING NEWS’ Bob Pockrass wrote while Earnhardt still has 13 races "open for next season," he is "happy to have the majority of races sponsored." SPORTINGNEWS.com