Best ticket sales practice to be used at Sochi

Ticket sales were initially planned to start on March 4, but the schedule was adjusted in accordance with the unique experience accumulated during the Winter Olympic Games. Everyone acknowledged the quality and efficiency of the organization of the Olympics, and this extensive practical knowledge will enable the organizers of the next big event – the 2014 FORMULA 1 RUSSIAN GRAND PRIX – to involve the best solutions and get rid of the aspects that caused most complaints. It was decided to upgrade a number of Sochi autodrome’s ticketing solutions. This includes enabling the infrastructure (IT, security systems etc.) that will remain idle after the Paralympics.

We considered using a number of alternative sales mechanisms and admission systems at the Autodrome during the race weekend. This is why all of the statements expressed in the media either by the experts or by Formula 1 fans regarding the selected schemes, represent only personal opinions or suggestions. The 2014 FORMULA 1 RUSSIAN GRAND PRIX will make an official announcement about the ways of ticket purchase and any other technical issues only after the best solution is approved and successfully tested.

However, all of the Formula 1 fans that had been waiting for the start of ticket sales will have a possibility to use an advanced preorder form on the official web-site of the Promoter. The website is to be launched early March. All of the people that made a preorder will not only have a guaranteed right to purchase a ticket, but they will also have a maximum selection of available tickets as there’s a provision for informing and giving such customers the priority service.

2014 FORMULA 1 RUSSIAN GRAND PRIX Promoter once again emphasizes that construction of the Autodrome and preparation of the event is executed in accordance with the schedule. The quality of all activities is confirmed by the experts, supervisors and participants of the process.