Dion von Moltke Teams with NeuroSport Performance to bring Neuroscience to Motorsports

Coral Gables, FL, March 11, 2014

Today Dion von Moltke racing announced a groundbreaking partnership that will bring leading Neuroscience principles and technology to the North American motorsports industry. Just in time as he prepares for a third consecutive win at the legendary Mobil 1 Twelve Hours of Sebring race in the TUDOR United Sports Car Championship, von Moltke joins forces with NeuroSport Performance.

Kenny James, CEO of NeuroSport Performance, explains: "The mission of NeuroSport is to improve the performance and safety of athletes through cognitive training technologies. We are excited about our partnership with Dion. He has impressed us with his dedication and commitment to doing what it takes to become the best possible professional race car driver. He will be helping us develop tools and techniques specific to the racing industry and will be key to our success in this industry."

NeuroSport Performance crossed paths with Dion when he recently completed an off-season training program at IMG Academies in Bradenton, Florida. Dion quickly recognized the opportunity to expand his racing activities into an area he is particularly passionate about – training the mind to consistently be faster on track and an all round better driver.

The initial phases of the partnership are very much focused on Dion's use of technology as he undergoes a strict cognitive training regimen. NeuroSport and Dion are teaming up to develop new mental training tools to help train drivers achieve the highest performance allowing for optimum focus, decision making and mental stamina. Dion will leverage his partnership with PRNewswire, the world's number one content distribution and marketing services provider, to tell NeuroSport Performance's story to the motorsports and high performance athletics worlds.

"Teaming up with NeuroSport Performance is an excellent long term career platform for me. What an incredible opportunity to use some of the latest mental training technologies to enable myself to become a better driver, but then to also be a key contributor to building the NeuroSport Performance business and to bring game changing advances to the motorsports industry! This doesn't end with racecar drivers in sports car, oval and open wheel series – it has applications for enhancing crew performance as well. Absolutely any area where the highest levels of mental performance can deliver an edge to a team will be areas where we will be delivering solutions. This has been a major area of focus of mine for some time now and I am incredibly pleased to see this extend to a long term business relationship with NeuroSport Performance."