Austin Dillon still needs sponsorship for some races

The chosen one

Companies that want in on Richard Childress Racing driver Austin Dillon bringing the iconic #3 back to the NASCAR Sprint Cup Series still have a chance. While brands such as Dow, Cheerios and American Ethanol have stepped in to fund most of the season, there is still inventory available, RCR Chief Marketing Officer Ben Schlosser told Newsday on Friday.

"We still have a few races open toward the back half of the year, but we don't go public with exactly how many races are left," said Schlosser. Schlosser added that RCR is talking to both current sponsors and "a few interested parties" outside the current sponsorship group to fill out the schedule. Unsold races in NASCAR don't necessarily equate to problems finding sponsorship. Daytona 500 winner Dale Earnhardt Jr. currently has almost a third of his season unsold — because car owner Rick Hendrick has made it clear he's not discounting the price to sponsor Junior. Newsday