Johnson and Harvick Leaders in NASCAR Television Exposure

Jimmie Johnson has accumulated the most television on-screen time for his sponsors during the first eight NASCAR Sprint Cup Series races of 2014. Meanwhile, Kevin Harvick, coming off a victory at Darlington, ranked second in cumulative on-camera time, but at the same time racked up nearly twice as many brand mentions for his corporate backers as Johnson.

According to research conducted by Joyce Julius & Associates, Inc., which specializes in measuring the scope of sponsorships across all forms of media , Johnson's sponsors as a group appeared for 11 hours, 11 minutes, 40 seconds (11:11:40) during live and replayed race broadcasts. Johnson's sponsors were also mentioned 37 times by the FOX/FS1 announcers.

Harvick's sponsors enjoyed 10:47:00 of in-broadcast exposure time to go along with a Series-leading 73 verbal references.

Additional driver sponsorship findings through Race #8:

The most seen hood on TV belonged to Joey Logano with a total on-screen time of 2:27:16. Jeff Gordon's hood was second with 2:17:11.

Brad Keselowski and Gordon shared the distinction for having the most monitored sponsors during the telecast with 58 each.

Kyle Busch helped generate the single-most TV exposure for a car manufacturer with a contribution of 1:07:17 and 24 mentions leading to more than $6.5 million of exposure value for Toyota