Engage Mobile, Rahal Letterman Lanigan Racing to Make History with Google Glass
The event will pair cutting-edge technology from the world of motorsports with wearable computing. Rahal Letterman Lanigan Racing is working with Engage Mobile Solutions, the Kansas City, Mo.-based mobile strategy, mobile development and mobile marketing firm, to see what it is like to be inside the action of a tightly choreographed Indy car pit stop. The project will capture the “real time" perspective of driver Graham Rahal and various other members of the pit crew as they scramble to provide a full pit stop including tire change and refueling. The pit stop will take place during a practice session at the world-famous Indianapolis Motor Speedway April 30 to showcase Google Glass’ unique ability to record and share high-definition video.
Google Glass, a wearable computer with an optical head-mounted display, provides information in a smartphone-like, hands-free format. This innovative new technology allows users to interact with the Internet via natural language voice commands to perform tasks like navigation, accessing the Internet, texting, taking pictures and shooting videos. Google Glass has been developed by Mountain View, Calif.-based Google Inc. in the Project Glass research and development phases.
Engage Mobile is working with Google to develop software and explore unique applications of Glass like the Rahal Letterman Lanigan Racing project at the Indianapolis Motor Speedway.
While the recording of the pit stop at the Indianapolis Motor Speedway will be a private session only open to the media, Engage Mobile and RLL will release a video of the event and a behind-the-scenes video, featuring interviews from Graham Rahal and co-owner Bobby Rahal, at a later date. Google Glass is an experimental product and will not be made available to the general public until later in 2014.