2015 NASCAR team sponsorships coming together
"It's certainly not easy finding a sponsor, but there was an abundant amount of interest in our sport and in our team," said Dave Alpern, chief marketing officer at Joe Gibbs Racing, which expands to four cars next season.
Steve Newmark, president of Roush Fenway Racing, says that the three-car organization has fewer primary sponsorship openings then it did at this time a year ago.
Ben Schlosser, chief marketing officer at Richard Childress Racing, says that his three-car organization also is ahead in selling sponsorships, noting some companies were willing to start negotiations earlier.
"I think the climate is getting better," Newmark said. "It's not where we need to be, but I think the whole sport is doing a better job of marketing." Newmark credits more collaboration with NASCAR compared to when he arrived at Roush four years ago. Newmark also said that the team has made many changes to better serve sponsors. See more team-by team info at Motor Racing Network