Daytona Int’l Speedway Breaking Ads To Promote Daytona 500

Daytona Int'l Speedway on Sunday will break a new ad campaign for next year's Daytona 500.

The effort, titled “From Where I Sit," will feature NASCAR driver Dale Earnhardt Jr. sitting in the grandstands at the track. TV spots from the seven-figure campaign will run nationally and in connection with NASCAR and IMSA events.

This comes as the track is in the midst of its $400M Daytona Rising redevelopment project. Sportsbusiness Daily