Toro Rosso signs new sponsorship deal
The Estrella Galicia 0.0 logo features prominently on the drivers' Max Verstappen and Carlos Sainz race suits, as well as on the team personnel's clothing. In addition, it will be displayed on all the team's branding and communication platforms.
Franz Tost:
"We are very happy to welcome our latest sponsor, the well-known brewery Estrella Galicia. As it is a Spanish company, it is very appropriate that its logo will be visible for the first time at today's launch of our new car, the STR10, here in Jerez de la Frontera. Scuderia Toro Rosso already has one major Spanish sponsor and this year, for the second time in our ten year history, we will also have a Spanish driver. Therefore I am sure we will both benefit from this cooperation and it will help our team to continue moving forward. New sponsors are the lifeblood not just of our team, but also of the sport of Formula 1 in general, so it is particularly pleasing to bring a new sponsor into our sport, as it shows that it is still the perfect arena for companies to increase awareness of their products on a global scale."
Ignacio Rivera – CEO of Hijos de Rivera:
"We know that the world of top-level sport is tremendously demanding, and that's why we like surrounding ourselves with the very best sportsmen, those who make us feel passionate about sport, who make a 120% effort to achieve their dreams, which is just the way we feel about our beer. So we're sponsoring two of the best new faces in the Formula 1 world championships – Carlos Sainz and Max Verstappen – and we're delighted to be debuting alongside them in the top category of motor racing."
"For Estrella Galicia 0.0 and for our company as a whole, this sponsorship deal is a further step forward in our national and international expansion strategy, which is achieving really great results. Taking this step together with a team like Scuderia Toro Rosso is a dream that was difficult to imagine 2 years ago, when we started out with Carlos Sainz, but which has finally taken shape today with our presence alongside two great racing drivers like Carlos and Max."
Estrella Galicia 0.0 is the flagship alcohol-free beer of Hijos de Rivera, a Spanish drinks producer and distributor with over 100 years' experience, present in more than 40 countries around the world. It manufactures an extensive list of widely-acclaimed products including Estrella Galicia or 1906 beers and Cabreiroa spring water, but also operates as a national distributor of brands with an outstanding international reputation. Company growth far exceeds the sector average, with turnover doubling in the last 5 years. Its products are now firmly consolidated in the Spanish market, and also enjoy a strong international presence in countries such as Brazil.
In the last few years, Estrella Galicia 0.0 has been a major sponsor in the world of motor racing supporting Carlos Sainz, as well as motorcycling champions such as Marc Marquez, hugely talented youngsters who represent all the brand's values, energy and vitality. The company has presented a solid project for the motor racing world that is bound to result in plenty of celebrations in the paddock, raising a glass of Estrella Galicia 0.0.