Steak ‘N Shake enters IndyCar with 5-race sponsorship deal for Graham Rahal (Update)
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| Rahal Steak 'n Shake sponsored car |
03/24/15 Rahal Letterman Lanigan Racing (RLL) announced today that Steak ‘n Shake, the definitive American brand and home of the original Steakburger and hand-dipped milkshakes, will be the primary sponsor of the No. 15 Indy car driven by Graham Rahal at five Verizon IndyCar Series events including the 99th running of the Indianapolis 500. The partnership includes races at Long Beach, two events at Indianapolis Motor Speedway and Detroit, and Mid-Ohio. Maxim Magazine branding will also be featured on the race car. Both are owned by Biglari Holdings Inc.
In addition, Steak 'n Shake will be an associate sponsor for the rest of the 2015 IndyCar Series season. It is the first time that the Indianapolis-based company will be involved in Indy car racing.
"I’ve been eating them since I was 11. Finally, free Steakburgers!" said David Letterman, co-owner of RLL with 1986 Indy 500 winner and three-time Indy car champion Bobby Rahal and Mi-Jack co-owner Michael Lanigan.
"Dave Letterman clearly loves Steak 'n Shake, and we love teaming up with champions. After all, the best way to be a champion is to unite with champions," added Sardar Biglari, Founder, Chairman and Chief Executive Officer of Biglari Holdings Inc. "As we enter the Indy car series with Rahal Letterman Lanigan Racing, without a doubt we are sponsoring the very best in racing and we are honored to be associated with the team, whose name is synonymous with winning."
"As a longtime fan of Steak 'n Shake, this partnership seems so perfect," added Bobby Rahal, co-owner of RLL. "Over the years I have visited many Steak 'n Shakes and never had the thought that they could potentially be a sponsor of ours but here we are. We are thrilled to welcome the Steak 'n Shake brand to Rahal Letterman Lanigan Racing and introduce them to Indy car racing. This is another bit of good news for our sport with a new company coming in. We’re looking forward to putting them in Victory Lane."
The 2015 Verizon IndyCar Series season begins on March 29 with the Firestone Grand Prix of St. Petersburg and will be televised live on ABC at 3:00 p.m. ET.