Andretti Partners With R&D Agency For Interactive Media
"We're excited to announce our associate sponsorship and role as the Official Digital Marketing Agency of Andretti Autosport," said Jeremy Jarrett, Kinetic Vision Vice President.
"In collaboration with Andretti Autosport, our Interactive Experience team has produced a digital racing destination that forges lasting connections with fans and reinforces Andretti as a fierce competitor among racing teams. The user-friendly interface, detailed interactive vehicle renderings and integrated social media will allow racing fans to be integrated with the Andretti Autosport experience like never before. Our dedication to convey the Andretti Brand aesthetics is reflected in an elegant, minimalistic, digital space for all to enjoy."
"We are excited for all of our fans to be able to experience our new website," said Michael Andretti, chairman, president and CEO of Andretti Autosport. "This website has been months in the making, from our team’s creative thought process to bringing on Kinetic Vision to bring those thoughts to life – we're so happy to be able to share all the hard work. Kinetic has done an awesome job and we’re proud to welcome them to the team."
The revamped Andretti Autosport website includes three-dimensional models and sound bites of each car the Michael Andretti-led organization currently competes in РVerizon IndyCar Series, Indy Lights and Pro Mazda Championships, Red Bull Global Rallycross and the FIA Formula-E Championship. While Kinetic Vision will be seen on the No. 26 Honda driven by Carlos Mu̱oz throughout the month of May, first the Indianapolis-based team can be seen in action for the 2015 Verizon IndyCar Series season opener, the Firestone Grand Prix of St. Petersburg, which will broadcast live on ABC at 3:00 p.m. ET this Sunday.