Monisha Kaltenborn: F1 lacks direction
There are often discussions about changes in F1, with Bernie Ecclestone describing the sport as “an old house" which he’s always trying to repair. While Kaltenborn is happy with an ongoing dialogue between Ecclestone and the teams, she says F1 needs to identify a clear future direction to understand what fans want and whether it can be successfully implemented.
“I think there are areas where you have to look at again, completely new, for example the distribution of money which I think we definitely have to look at again!" Kaltenborn told F1i. “That’s something that you really need to look at because that doesn't fit anymore in to the time we are in today here.
“I think other areas we should first try to find out – and it’s high time we did it – what is it that fans want from us? And to what extent can we cater to it? We bring up things and we talk about social media, we talk about the format of the race weekend, we talk about where the races are, we talk about customer cars or not customer cars … we all have our views on that but nothing really gets done on it.