Puma signs ‘long-term’ Red Bull Racing deal

Formula One team Red Bull Racing has signed a long-term deal with Puma.

The sportswear firm will become the official licensed partner and official partner of the Austrian-owned, Milton Keynes-based team from January 2016.

Puma will supply the team's racewear, footwear and teamwear and produce and distribute team merchandise on a global basis.

Björn Gulden, Puma's chief executive, said: "Puma and Red Bull have a great brand synergy, and this new partnership with Infiniti Red Bull Racing is another big statement for Puma. There is huge potential within the wider Red Bull organization to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so

He added: "Infiniti Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the fastest sport brand in the world."

Puma has been active in Formula One since 1999, working with a number of teams including Ferrari. It was previously a Red Bull Racing partner between 2007 and 2010.

"The licensed collection that will launch in 2016 is looking fantastic," said team principal Christian Horner. "I'm sure the fans are going to love it."

After relinquishing its world titles to Mercedes last season, Red Bull Racing has made a disappointing start to the 2015 season. After four races, the team, fielding Daniel Ricciardo and Daniil Kvyat this season, lies fourth in the world championship.