Mexican F1 Organizers Put On Cooking Demo Ahead Of Sunday’s Spanish Grand Prix
MORE TO COME: CIE has plans for various other promotional events throughout the ’15 season. Organizers are working on activations at a number of race venues, including Monaco, Montreal, Monza and Singapore, however, Sanchez said, these are yet to be confirmed. The Mexican F1 Grand Prix, which will return after a 23-year hiatus on Nov. 1, has seen incredible ticket demand. The race sold out within minutes after tickets went on sale in February, though a limited amount of hospitality packages are still available. Sanchez said that despite this success, CIE will continue to beat the promotional drum for the event. "It would have been a great mistake to say, 'We did such a great job on our ticket sales, let's just close business until November 1,'" he said. "We need to capitalize on these things and keep communicating and creating awareness. You have to look at the longevity of the project, and we are in this for five years." HJ Mai/Sportsbusinessdaily.com