SpongeBob Takes Over NASCAR Weekend, With Merch Selling Fast

Winner Johnson with SpongeBob looking on

The backstretch at Kansas Speedway for yesterday's NASCAR Sprint Cup Series SpongeBob SquarePants 400 "featured a long SpongeBob mural in the grass designed by Brooklyn, N.Y.-based artist KAWS, who also created the SpongeBob trophy" for yesterday's winner. Six drivers "drove SpongeBob-themed cars" over the three-race NASCAR weekend.

Track President Pat Warren said he is "not sure" if the title sponsorship deal with Nickelodeon will be "more than a one-year situation" K.C. STAR.

SpongeBob merchandise at the speedway "sold out" on Friday NASCAR.com