IndyCar Series and IMS partner with Snapchat for 99th Indianapolis 500 ‘Live Story’ 

Snapchat, the ephemeral storytelling platform embraced by millions of users on mobile devices, is partnering with the Indianapolis Motor Speedway to create a Live Story for the 99th Running of the Indianapolis 500Mile Race.

Live Stories allow Snapchatters at the same event to contribute their unique, personal perspectives to one collective story through photo and video Snaps. This Sunday, a small team at Snapchat will package the Snaps submitted from fans at IMS into a brief Live Story, which will then be available for Snapchatters to view for 24 hours.

"Live Stories capture a variety of perspectives, delivering a unique sense of community," said Snapchat Director of Partnerships Ben Schwerin. "In partnering with the Verizon IndyCar Series and Indianapolis Motor Speedway, we can bring Snapchatters closer to Sunday's excitement."

"Thousands of race fans use Snapchat to share moments from the Indianapolis Motor Speedway and this partnership with Snapchat will allow those fans and many more to see the '500' in a new light," said C.J. O'Donnell, Chief Marketing Officer for Hulman Motorsports. "We're looking forward to sharing many more memories on Snapchat."