ISC Expands Pact With AEG
The relationship further solidifies two organizations focused on facility ownership and management, sporting properties, live event promotion, and media production and distribution.
The new partnership will include AEG’s live-entertainment division, AEG Live, as ISC examines opportunities to develop music and other live events at many of its 13 motorsports entertainment facilities throughout the U.S.
“We are always seeking new ways to improve the guest experience," said Lesa France Kennedy, ISC CEO. “Partnering with AEG Live is one great example as we expand our entertainment calendar beyond motorsports to include additional high-energy live entertainment productions."
AEG Facilities, a stand-alone division of AEG that operates and consults with preeminent venues worldwide, will continue to advise ISC on its latest development projects including DAYTONA Rising, the $400 million renovation of Daytona Int’l Speedway set to open in January 2016, and ONE DAYTONA, a premier retail and entertainment destination planned across from the legendary speedway.
“Partnering with ISC, the nation’s largest motorsports entertainment provider, is a great opportunity for AEG," said Jay Marciano, Chief Operating Officer, AEG and Chairman AEG Live. “Combining ISC’s iconic sites and outstanding infrastructure with AEG’s resources will allow us to create unforgettable music events and great fan experiences at some of the nation’s most storied venues."