Sahlen’s Six Hours of The Glen Adorns New York City’s Times Square

Times Square billboard

Through a partnership with Superior Digital Displays and Starworks Motorsport, Watkins Glen International and the upcoming Sahlen’s Six Hours of The Glen have taken up residence in one of the world’s most famous neighborhoods.

New York City’s Times Square will be adorned with 4500 square feet of digital billboards showing the likeness of the June 25-28 event at the historic road course in the Finger Lakes region of Upstate New York.

“Watkins Glen International belongs in a place like Times Square," said WGI President Michael Printup. “The opportunity to be exposed to the masses that travel through that area each and every day is phenomenal. New York City is a great market and we hope that this campaign brings some fans to our region for the Six Hours."

According to Superior Digital Displays, over one million potential viewers move through Times Square, the world’s top advertising market, in a single day. Another board featuring The Glen is viewed by 70,000 subway travelers as they enter and exit the station nearest to Time Square in a 24-hour period.

The billboards, image attached, will run until June 28.