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IndyCar Toronto TV Rating (2nd Update)

UPDATE #2 The final numbers are in. The IndyCar Series racing from Toronto drew 196,000 viewers on NBCSN last Sunday afternoon, down 60% from race 2 of a doubleheader last year (484K) and down 24% from 2013 (258K). The telecast, which was dwarfed head-to-head by NASCAR on FS1 (3.5M), ranks as the least-watched IndyCar race on any network since Houston in October 2013 (161K).

06/16/15

The Edsel Ford was so ugly hardly anyone would buy it so Ford killed it. IndyCar needs to kill the Dallara DW12.

The 0.25 overnight turned out to be the same for the final. That represents 196,000 viewers. That is it……versus 1 million minimum IndyCar gets on ABC network TV. We will say it until we are blue in the face, but IndyCar does not listen. The series is dying for three reasons:

  1. The series is invisible on NBCSN. With one month of ABC races the series is out of the eye of the public for 11 out of 12 months a year.
  2. The engines do not scream anymore. The quiet boring engines put even the chipmunks to sleep. New fans come, they listen and they go home uninspired never to return
  3. The Dallara DW12 was the ugliest race car ever produced, that was until they slapped the current bodykits on the car and made it even uglier.

06/15/15 The IndyCar Series Honda Toronto Indy from Toronto, Canada Sunday afternoon pulled an overnight TV rating of 0.25 on NBC Sports Network.

Just when you thought it could not get any worse, it did. With a 0.25 rating the IndyCar series is essentially invisible on NBC Sports Network. How do teams deliver value to their sponsors when no one is watching? No wonder many have to rely on ride-buyers.

IndyCar brass are running the series right into the ground by stickling with NBCSN instead of putting more races on ABC network where a minimum of 1 million viewers are guaranteed every race.

Too bad no one saw the Toronto race, as races go it was a great one.