Jeff Gordon’s No. 24 To Get Throwback Paint Scheme For Bristol

A young Jeff Gordon

Jeff Gordon for the NASCAR Sprint Cup race at Bristol Motor Speedway on Aug. 22 will see the "return of the rainbow-painted No. 24," as Axalta will revive the paint scheme Gordon has long been associated with during his career, according to CBS' Norah O'Donnell.

Gordon, who is retiring at the end of the season, unveiled the paint scheme on today's episode of "CBS This Morning." He said, "It's such an iconic paint scheme. It’s what I got introduced to NASCAR with."

Gordon noted DuPont, which was bought by Axalta Coating Systems bought in '13, originally "came out with this bright-colored paint scheme, and the fans loved it, especially young fans."

Gordon: "They were attracted to this car because it was so bright. It always stood out." He noted one reason Axalta is bringing back the paint scheme is that fans on social media, specifically Twitter and Facebook, "want this car out on the track" CBS This Morning

NBCSPORTS.com's Dustin Long notes the rainbow paint scheme "has been a part of some of Gordon’s greatest moments in the sport from 1992-2000 when he won three of his four championships and 52 of his 92 career series victories." NBCSPORTS.com