Ganassi Racing, Crest partner in multi-year deal

Chip Ganassi Racing has announced a multi-year partnership with Procter & Gamble to be sponsored by its Crest toothpaste brand.

The partnership begins with Kyle Larson in the Xfinity Series. His No. 42 Camaro will be primarily sponsored by Crest in two Xfinity Series race: this weekend at Watkins Glen International and the season finale at Homestead-Miami Speedway on Nov. 21.

Ganassi teammate Jamie McMurray will have Crest as an associate sponsor on his No. 1 Chevrolet in the Sprint Cup races the same weekends.

"I am really excited to partner with Crest," Larson said in a team release. "I have used their products since I was a kid, so to represent the brand is pretty cool. I look forward to their first XFINITY race in Watkins Glen and racing with them again at Homestead, one of my very favorite tracks."