Karam to serve as co-host of Ganassi Sound Garage
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Sage Karam |
Verizon IndyCar Series driver Sage Karam will again serve as a co-host of a unique promotion by Chip Ganassi Racing this fall.
Ganassi Sound Garage, a popular event for millennials held at Chip Ganassi Racing Team's headquarters in Concord, N.C., last fall, will feature Big Machine Label Group's (BMLG) recording artist A Thousand Horses on Oct. 5.
"The return of Ganassi Sound Garage has been met with tremendous support and I'm happy to say this year's edition will be bigger and better than its debut," said Steve Lauletta, president of Chip Ganassi Racing Teams. "With A Thousand Horses headlining, we plan to deliver another unique social media experience focused on attracting millennials and exposing them to our sport, drivers and team."
CGRT hosted over 200 social media-savvy millennials and influencers last year, and expects to more than triple the turnout this year with a target audience that includes influencers, curators and heavy social media users.
This year's event will once again be streamed live on www.indycar.com, www.nascar.com and www.ganassisoundgarage.com.