Weekend TV Ratings (4th Update)
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| The same NBCSN noose that has made IndyCar invisible is doing the same for NASCAR |
NASCAR Sprint Cup racing from Dover drew 3.2 million viewers on NBCSN Sunday afternoon, down 14% from last year (3.8M) and down 18% from 2013 (4.0M), both of which aired on ESPN. The rating was not immediately available. Kevin Harvick's win ranks as the least-watched edition of the race since at least 2001, falling below the previous mark of 3.6 million in 2012. The race had 5.5 million viewers as recently as 2007 on broadcast network ABC.
All 17 NASCAR races on cable this season have either had record-low viewership or the smallest audience in more than ten years. The race also earned the third-smallest audience ever for a Chase For the Cup telecast (dates back to 2004). This year's three Chase telecasts rank as the three least-watched ever, with last week's New Hampshire race dead last (2.9M). Six NASCAR races this season have had fewer than 3.5 million viewers, compared to zero in the nine previous seasons combined (excluding rainouts). Sports Media Watch / ShowBuzz Daily
10/06/15 For the fourth straight week, NASCAR failed to attract 2% of metered market households. NASCAR Sprint Cup racing from Dover, the third race in the Chase For the Cup, drew a 1.8 overnight rating on NBCSN Sunday afternoon – down 14% from last year (2.1) and down 18% from 2013 (2.2), both of which aired on ESPN. The 1.8 is tied as the fourth-lowest Sprint Cup overnight of the season.
Five of the past six Sprint Cup races have had less than a 2.0 overnight, with New Hampshire (1.7), Chicago (1.8), Richmond (1.7) and Bristol (1.9) joining Sunday's race. Overnight ratings have now declined for 16 of 17 Sprint Cup races on cable this season, with Kentucky in July the lone exception. That race, which was even in the metered markets, ended up declining in the final tally. There are only two more races on cable this season, Talladega at the end of the month and Martinsville in November. Sports Media Watch
10/05/15
Global Rallycross
0.3 rating NBC 3:30 pm Sunday Barbados
10/05/15 The Sprint Cup rating is down 22% from a year ago on ESPN.
10/05/15
NASCAR Xfinity Series
0.62 rating NBCSN 5:30 pm Saturday Hisense 200 (Dover, DE)
NASCAR Sprint Cup Series
1.80 rating NBCSN 2:30 pm Sunday AAA 400 (Dover, DE)