Weekend TV Ratings (3rd Update)
Final Ratings
F1: U.S. Grand Prix NBC 0.6, 889,000 viewers
NASCAR Camping World Truck Series: Fred's 250 (Talladega) Fox 0.9, 1.317M viewers
NASCAR Sprint Cup Series: CampingWorld.com 500 (Talladega) NBCSN 2.6 4.240M viewers
10/29/15
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| The NBCSN noose that hangs around IndyCar's neck is now taking hold on NASCAR |
NASCAR hit another set of historical lows for Sunday's race at Talladega. NASCAR Sprint Cup racing from Talladega, the sixth race in the Chase For the Cup, drew a 2.6 'final' rating and 4.2 million viewers on NBCSN Sunday afternoon – down 13% in ratings and 11% in viewership from last year (3.0, 4.8M) and down 16% and 14%, respectively, from 2013 (3.1, 4.9M), both of which aired on ESPN.
Joey Logano's third straight win ranks as the lowest rated fall Talladega race since at least 2000 and the least-watched since at least 2001, each falling below the marks set last year. All 18 NASCAR races on cable this season have either hit a record-low in ratings and viewership or the lowest marks in at least ten years.
10/27/15 Overnight ratings dropped again for NASCAR's Chase For the Cup, but Talladega scored the sport's top overnight rating in over six weeks. NASCAR Sprint Cup racing from Talladega, the sixth race in the Chase For the Cup, drew a 2.5 overnight rating on NBCSN Sunday afternoon – down 7% from last year and 2013, when coverage aired on ESPN (2.7 both years), and the 17th of 18 races on cable this year to have a decline in overnights. Despite the decline, the 2.5 overnight is the highest for any NASCAR race since Darlington on Labor Day weekend, which aired on the NBC broadcast network (3.4). The previous mark over that span was a 2.2 for Kansas the week before, which also aired on NBC.
The 2.5 is also tied as the second-highest overnight for NASCAR on cable this season, matching Pocono in August and Martinsville on Fox Sports 1 in March. The only race to have a higher overnight on cable was the Brickyard 400, which drew a 2.9 on NBCSN in July. Head-to-head, NASCAR on NBCSN more-than-tripled competing coverage of the Formula 1 U.S. Grand Prix on NBC (0.7). ShowBuzz Daily / Sports Media Watch
10/26/15
NASCAR Sprint Cup Series
2.49 rating NBCSN 2:30 pm Sunday CampingWorld.com 500 (Talladega, AL), down 17% from last year's 3.0 rating on ESPN.
FORMULA ONE
0.71 rating NBC 3:00 pm United States Grand Prix