Mars Extends Sponsorship Of JGR & Busch

Kyle Busch in the M&Ms car

Mars Inc. has finalized a multi-year contract extension with Joe Gibbs Racing (JGR) that will continue their partnership on the No. 18 Toyota driven by Kyle Busch.

Busch has piloted the No. 18 Toyota with dozens of Mars Inc.’s iconic brands on the hood of the car, including M&M’S Brand, SNICKERS Brand, SKITTLES Brand, DOUBLE MINT Brand and PEDIGREE Brand. He has driven to victory lane 29 times since 2008 and earned 15 poles and 142 top ten finishes.

"In order to get to victory lane, you have to have the best team on and off the track," said William Clements, Vice President, Sponsorships, Mars. “Our partnership with JGR and Kyle has routinely delivered for us at the track, as well as in-store and with millions of fans. We look forward to the opportunity to continue to build upon this amazing partnership."

"When working with a partner, collaboration, teamwork and a burning desire to win inspires us as a team, and Mars is the epitome of those qualities," added Joe Gibbs, owner of Joe Gibbs Racing. “Their brands have been a big part of our sport and team for a long time and we’re honored to carry them on the No. 18 for the foreseeable future."

"Representing Mars, Inc’s family of brands on the No. 18 since 2008 has been an honor, and knowing they are committed to JGR for the next several seasons is awesome," said Busch. “Their support for me, my family and everyone at JGR has been incredible and this energizes me to work even harder for them and the team."