Haas F1 Inks Deal With Alpinestars To Become Team’s Official Supplier
Haas F1 Team’s drivers — Romain Grosjean and Esteban Gutierrez — have considerable history with Alpinestars. The company began working with Grosjean in 2011 when he was in the GP2 Series and with Gutierrez in 2008 when he was in Formula BMW Europe.
Alpinestars was founded in 1963 and has been the leading innovator of performance protection in motorsports. Alpinestars’ products are developed by a large international staff with auto racing and motorcycling backgrounds at the company’s laboratories in the United States (Los Angeles) and Europe (Italy). To bring the world’s most advanced technical apparel to racers and consumers around the world, Alpinestars utilizes the latest technology for superior product development.
“In racing and especially in Formula One, every element of the team is analyzed to ensure it’s getting the maximum performance, and this includes human performance," said Guenther Steiner, team principal, Haas F1 Team. “Alpinestars’ technical wear is light, breathable and comfortable, and provides unrivaled protection. It’s exactly what we need to keep our drivers and crewmen safe while allowing them to perform at their best."
“Forming a partnership with Haas F1 Team is a natural extension of Alpinestars’ deep involvement in F1," said Gabriele Mazzarolo, president, Alpinestars. “With our strong presence in U.S. auto racing and major research and development facilities in Los Angeles alongside our racing and product development centers in Italy, Alpinestars is well aware of the engineering strength and racing culture at Haas F1 Team. We look forward to working with the team as they enter Formula One and, going forward, know that we will share a strong and mutually beneficial technical collaboration."
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| Gene Haas |
02/09/16 Haas F1 has struck a new partnership with Alpinestars to become an official supplier of the team according to HJ Mai of SportsbusinessDaily.com.
The Italian manufacturer of professional racing products will provide the U.S.-based racing team with all its technical wear. Haas F1 did not disclose any financial terms of the deal, which will be formally announced on Wednesday. Alpinestars joins Haas Automation and America Movil (Telcel/Claro) as official partners of the team for its inaugural F1 season.
Haas F1 Team Founder & Owner Gene Haas said from the beginning that promoting his machine tool brand, Haas Automation, was at the center of the F1 project. A Haas F1 spokesperson told SBD Global that additional partners could be secured ahead of the season-opening grand prix in Melbourne on March 20.
“The team is in discussions with brands in a variety of categories," the spokesperson said. In addition to providing the team with technical wear, Alpinestars will receive branding on the team’s cars. The partnership also provides the company with marketing rights to the team’s drivers, Romain Grosjean and Esteban Gutierrez.
Both drivers have previously worked with Alpinestars over the course of their careers. The company is expected to feature the team and its drivers in some of its promotions, with specific details yet to be announced. Alpinestars is also a partner of Williams Martini Racing and Sahara Force India.
“Forming a partnership with Haas F1 Team is a natural extension of Alpinestars’ deep involvement in F1," said Alpinestars President Gabriele Mazzarolo. The company, which was founded in ’63, is also active in NASCAR, IndyCar, MotoGP and various other racing series around the world. Haas F1 plans to launch its online store in time for the new season. HJ Mai/Sportsbusinessdaily