Ferrari theme park coming to China

Ferrari announced last week it had signed a memorandum of understanding with two Chinese companies to build a theme park in China. Ferrari has such a park in the Middle East and is building one in Europe too.

The non-binding deal with Beijing Automotive and Biac Eternaland Property will, if implemented, see the two Chinese companies licensed to establish the park in a still-to-be-decided Chinese city.

The luxury sportscar maker and Formula One powerhouse already has a theme park on an island near Abu Dhabi and is in the process of constructing another one in Spain.

The parks are one of the ways in which the company is hoping to leverage its luxury brand to generate additional revenues.

The company’s sales in China, which represent about five percent of its total worldwide, fell 22 percent in 2015.