NASCAR Talladega TV rating (2nd Update)
On FOX Sports Go, Sunday's race produced 54,318 streams with 25,372 unique streamers and 969,679 minutes streamed.
Saturday's NASCAR XFINITY SERIES race on FOX posted nice increases for the Talladega 300 with a 1.9/5 and 2.9 million viewers, up +19% over last year's 1.6/4 (2.4 million) to rank as the most-watched Xfinity Series telecast on any network since 2013's running of the Daytona 300 on ESPN. It marks the fifth consecutive NASCAR XFINITY SERIES race to be either flat or up versus 2015 comparable events. Fox
Just the two Talladega races combined draw more TV viewers than the entire IndyCar season combined. That is because 2/3rds of IndyCar races are on NBC Sports Network instead of all being on ABC or NBC network.
05/03/16 NASCAR Sprint Cup racing from Talladega earned a 3.8 overnight rating on FOX Sunday afternoon, flat in ratings compared to last year and down 5% from 2014 (4.0). The 3.8 overnight is tied with last year as the lowest for the spring Talladega race since at least 1998 (excluding rainouts). Despite the historic low, Sunday's race was the first Sprint Cup telecast of the season to at least pull even with last year. Eight of the first ten races posted declines and two others – Bristol and Richmond – could not be compared because of last year's rainouts. In addition, it ranks as the top rated NASCAR race in the metered markets in nearly two months, since Las Vegas in March (4.1). For the weekend, NASCAR on FOX ranked second among all sporting events behind the Blazers/Warriors NBA playoff game on ABC (5.0).
05/02/16 Fox drew a 3.8 overnight for the NASCAR Sprint Cup race from Talladega, flat compared to track’s spring race last year.
Fox drew a 1.7 overnight for the NASCAR Xfinity race from Talladega.