NASCAR Kansas TV rating

For the first time this season, NASCAR’s Sprint Cup scored an increase in the metered markets.

NASCAR Sprint Cup racing from Kansas earned a 1.8 overnight rating on Fox Sports 1 Saturday night, up 20% from last year (1.5) but down 45% from 2014 on the FOX broadcast network (3.3). Last year’s race was delayed two hours due to rain and finished after 1 AM ET.

The 1.8 overnight is the second-lowest ever for the race, which was first run in 2011. It is also the second-lowest for a Sprint Cup race on FS1 (eight telecasts). In both cases, last year’s race holds the bottom spot.

In part due to the low bar set last year, Saturday’s race was the first of the season to post a year-over-year increase in the metered markets*. Only one other race has even held steady in the overnights, Talladega the previous week.

Head-to-head, NASCAR on FS1 trailed both the NHL playoffs on NBC (2.7) and the NBA Playoffs on ABC (4.3). SportsMediaWatch