Waffle House Joins Smithfield & RPM

Aric Almirola

Smithfield and Waffle House will team with Richard Petty Motorsports for the iconic Aug. 20 Bristol Night Race at Bristol (Tenn.) Motor Speedway.

Aric Almirola will pilot the No. 43 Smithfield/Waffle House Ford in one of the most popular races in the NASCAR Sprint Cup Series season. As part of the partnership, The Bristol Night Race will mark the third time Smithfield, Waffle House and Richard Petty Motorsports teamed up on track. Through the three-year partnership, the companies created Waffle House Race for Rewards, an app that allows patrons to earn points by eating at Waffle House and redeem those points for Waffle House merchandise and Smithfield racing gear.

This season, fans on Race for Rewards can redeem 250 Race for Rewards points and be part of history in the making. The 250 Race for Rewards points will gain fans sponsorship of a portion of the car. Sponsorships limited to 1,500.

“Smithfield is a valued partner of Waffle House and we’re thrilled to share in their racing program with Richard Petty Motorsports and Aric Almirola," said Walt Ehmer, CEO, Waffle House. “This program allows us to reward our customers with unique products and opportunities. Racing, especially in the Bristol Night Race, brings a great platform to give back to our customers and earn some new ones too."

Richard Petty Motorsports is in their fifth year of partnership with Smithfield Foods and the third year partnering with Waffle House. Last season, Almirola scored a fourth-place finish at Richmond International Raceway in the No. 43 Smithfield/Waffle House Ford.

“We’re thrilled to have Waffle House joining Smithfield on our No. 43 Ford," said Richard Petty. “The patrons at Waffle House are overwhelmingly NASCAR fans. It’s exciting to pair three popular brands together to give back to race fans and Waffle House patrons."