Panini's NASCAR Cards Available Today As Part Of Multiyear Deal

Today, in association with Panini America, the world's largest sports and entertainment collectibles company, NASCAR fans and collectors alike can purchase the first of four officially-licensed trading card products expected in 2016. To coincide with the release, NASCAR Sunoco Rookie of the Year frontrunner Chase Elliott will attend the Panini VIP Party at the National Sports Collectors Convention in Atlantic City, New Jersey, later this week.

The new NASCAR trading cards, a classically licensed-product, are meticulously produced by Panini and will continue to be a nostalgic collectible for fans. The first line of officially-licensed trading cards, available today, encompasses teams and drivers across the NASCAR Sprint Cup, XFINITY and Camping World Truck Series.

"We're thrilled to be aligned with Panini, which will provide a fresh approach and reenergize this category," said Blake Davidson, vice president of licensing and consumer products, NASCAR. "Partnering with a leader in the space was an important strategy for NASCAR, producing top-quality product for NASCAR fans, kids and collectors alike."

Through this multi-year agreement, NASCAR and Panini will deliver high-quality trading card products each year. NASCAR trading cards are available at Walmart, Target and hobby stores nationwide in addition to the Fanatics Trackside Superstore and NASCAR.com Superstore.

"We are excited to bring NASCAR trading cards back into the marketplace," said Mark Warsop, CEO of Panini America. "NASCAR fans are some of the most passionate in all of sport, and we look forward to delivering an assortment of products across a broad range of price points that meet the needs of collectors and race fans alike."

2016 NASCAR sets include:

2016 Panini Prizm NASCAR – Available now
2016 Panini Torque NASCAR – Early September
2016 Panini Certified NASCAR – Early October
2016 Panini National Treasures NASCAR – Early November