NASCAR drivers getting the most airtime
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| Kevin Harvick |
Kevin Harvick is NASCAR's most mentioned driver on TV broadcasts, while Sprint Cup Series most popular driver Dale Earnhardt Jr. checks in just 11th in tracking reports released by Joyce Julius & Associates of Ann Arbor, Michigan. Why? Because Dale Jr. seldom runs at the front.
For more than three decades, the company has researched media mentions among its missions for corporate sponsorship interests. It tweeted out the list (below) complete through the first 18 live telecasts of the NASCAR Sprint Cup Series season (July 9, Kentucky Speedway).
Joyce Julius & Associates list of NASCAR drivers' TV time through 18 of 36 races
| Driver | Interviews | Interview Time | Total Mentions |
| Kevin Harvick | 23 | 0:16:34 | 2,458 |
| Jimmie Johnson | 13 | 0:09:46 | 1,961 |
| Kyle Busch | 23 | 0:21:11 | 1,870 |
| Martin Truex Jr. | 17 | 0:17:27 | 1,792 |
| Brad Keselowski | 15 | 0:14:50 | 1,634 |
| Carl Edwards | 20 | 0:16:15 | 1,622 |
| Matt Kenseth | 10 | 0:06:21 | 1,522 |
| Joey Logano | 17 | 0:17:00 | 1,489 |
| Denny Hamlin | 17 | 0:11:36 | 1,349 |
| Kurt Busch | 10 | 0:06:38 | 1,295 |
| Dale Earnhardt Jr. | 17 | 0:12:26 | 1,240 |
| Chase Elliott | 14 | 0:07:16 | 1,049 |
| Kyle Larson | 8 | 0:07:26 | 823 |
| Tony Stewart | 9 | 0:09:34 | 714 |
| Ryan Blaney | 9 | 0:06:47 | 594 |