ISC details 3rd quarter financials
– Admissions for comparable Cup events was up about 1 percent compared to the same time last year. This was mostly attributed to the Daytona race in July. In 2015, the seating capacity was reduced to about 50,000 for the Daytona summer race as construction continued on the grandstand. The stadium debuted at this year's Daytona 500 with 101,500 seats.
– Watkins Glen had a second consecutive sellout this year.
– Michigan International Speedway saw admission declines for both its Sprint Cup events.
– The average ticket price for the four Cup races at ISC tracks in the third quarter was $83.11. That's an increase of about 8 percent from the same period last year. The increase was mainly generated by the new seating and pricing at Daytona.
-The average ticket price for all Cup races at ISC tracks through the first nine months of the year is $96.14. That's an increase of about 8 percent, also driven by pricing at Daytona. – For the fourth quarter, ISC reported lower attendance-related revenue for Cup weekends at Darlington, Richmond and Chicagoland Speedway. Advance sales for the remaining events at ISC tracks (Kansas, Talladega, Martinsville, Phoenix and Homestead) are down 10 percent on average. ISC officials anticipate a sellout for the season finale at Homestead-Miami Speedway.