Mars renews as Official Chocolate of NASCAR

In the midst of a year-long celebration of the 75th anniversary of the iconic M&M'S Brand, NASCAR, and Mars Chocolate North America announced a renewed agreement that will extend their Official Partnership through 2019. As part of the renewed relationship, Mars Chocolate will continue its designation as the Official Chocolate of NASCAR, ensuring its various brands remain a race day staple for millions of fans.

Since entering NASCAR as a team sponsor more than 25 years ago, Mars Chocolate has steadily increased its level of participation in the sport. In 2000, the company expanded its sponsorship by becoming the "Official Chocolate of NASCAR," emphasizing to fans its dedication to the sport.

In the spirit of thanking its loyal NASCAR fans, M&M'S will celebrate race fans during Richmond International Raceway's inaugural Fan Appreciation Weekend. To help honor its 75th Anniversary, the brand will roll out the red carpet and give fans a VIP welcome at the Front Stretch Gate on Saturday. As the Official Chocolate of NASCAR, Mars Chocolate encourages fans to "Celebrate Race Day with M."

The campaign reminds fans to include irresistible and colorful chocolate in their race day rituals. Many of Mars' most iconic brands belong to the category, including M&M'S, and SNICKERS. Additionally, Mars/Wrigley and Petcare iconic brands are also included, such as SKITTLES and PEDIGREE. NASCAR