GEICO Extends Multiyear, Multi-Track Partnership with ISC

EGEICO’s Patrick Judge (second from right) gets ready to cut the ribbon on the new “GEICO Restart Zone," that was introduced Friday at Talladega Superspeedway. Judge is pictured with Talladega Superspeedway Grant Lynch (left), No. 13 GEICO Racing Driver Casey Mears and the GEICO Gecko.

GEICO, the second-largest private passenger auto insurance company in the U.S., today announced it will extend its multiyear partnership with International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC"), owner / operator of 13 of the nation’s major motorsports facilities. GEICO will continue its entitlement for the GEICO 500 at Talladega Superspeedway as well as its Campground naming rights at eight ISC motorsports facilities. Debuting for NASCAR’s Chase double elimination weekend Oct. 21-23.

GEICO will provide naming rights to Talladega’s Restart Zone. Beginning in 2017, GEICO will take ownership of this area at 10 additional ISC tracks as well.

GEICO’s sponsorship of the GEICO 500 at Talladega will run through 2019, the year the mammoth 2.66-mile venue will celebrate its historical 50^th anniversary. Next year’s GEICO 500 is set for May 7, 2017.

“We’re excited about extending our relationship with GEICO, one of the largest auto insurers in the U.S.," said Talladega Superspeedway Chairman Grant Lynch. “This race, known for its thrilling on-track action at NASCAR’s most competitive track, will continue to provide an incredible platform for GEICO to engage with fans." GEICO has been an entitlement partner with Talladega Superspeedway since 2014.

The GEICO Restart Zone will add significant brand visibility to an area just prior to the start / finish line indicating where the race leader is allowed to accelerate when the race is beginning or continuing following a caution. Further leveraging ISC’s massive scale, GEICO will be represented at

11 of the Company’s tracks beginning in 2017 including Chicagoland Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway and Watkins Glen International. In and around the zone synonymous with thrilling racing action, lead changes and drama, GEICO’s prominent signage will be seen not only by guests in attendance, but those watching the broadcast.

Recognizing ISC’s ability to reach fans across the U.S. with its vast portfolio, GEICO also ensures that fans can enjoy the GEICO Campground at eight ISC facilities including Chicagoland Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway and Watkins Glen International.

"At GEICO, we're always looking for new ways to engage with sports fans," said Ted Ward, GEICO marketing vice president. "Having our branding in the Restart Zone is not only a GEICO first, but also a first for all of NASCAR. This expansion of our presence at the track underscores the success of our NASCAR partnership."

Talladega Superspeedway’s action-packed weekend kicks off today (Friday, Oct. 21) with practice sessions for both the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series (NCWTS) race and the Hellmann’s 500 NASCAR Sprint Cup Series (NSCS) event. Saturday’s schedule includes Foodland/Food Giant Qualifying for both the fred’s 250 Powered by Coca-Cola (9:30 a.m. CDT) and the Hellmann’s 500 (3:00 p.m. CDT).