Aspen Dental Expands Partnership with SHR and Danica Patrick

Aspen Dental extends sponsorship of Danica Patrick for 2017

Aspen Dental has expanded their current partnership with Stewart-Haas Racing to become the primary sponsor of Danica Patrick's no. 10 Ford Fusion in the Monster Energy NASCAR Cup Series.

Aspen Dental was previously featured as a major associate sponsor for all of Stewart-Haas Racing's entries for the last six seasons and served as primary sponsor for Patrick in a handful of races beginning in 2014. The new agreement will extend their current sponsorship to as many as 10 races starting with the season-opening Daytona 500 on Feb. 26.

The announcement comes just weeks after SHR filed a $30 million dollar lawsuit against Patrick's former full-time sponsor Nature's Bakery after the company failed to make required sponsor payments. Three of the four SHR cars are still looking for sponsorship to fill out the full 2017 season.