Dust-up should give NASCAR early season bump

The Busch-Logano fight was covered on all three network morning shows today, with "GMA" and “Today" both showing footage early in the second hour of their broadcasts.

Both reports were short news updates, while “CBS This Morning" also aired a short report about 30 minutes into their broadcast.

NBC’s Matt Lauer said, “Things got a little hot under the helmet in a NASCAR race in Las Vegas on Sunday."

He added, “Stay tuned: NASCAR season just getting started."

ABC’s Paula Faris: “At the NASCAR race in Las Vegas, it got ugly." THE DAILY.

In Las Vegas, Ron Kantowski writes NASCAR is "gonna love" the social media "hits after this latest skirmish." That is even while NASCAR "would never say that for the record." Kantowski: "Will a fight to the finish, and a fight after the finish, move the needle toward an upward spiral while people are filling out their March Madness brackets? Certainly cannot hurt." LAS VEGAS REVIEW-JOURNAL.

In Orlando, George Diaz writes under the header, "Kyle Busch-Joey Logano Fight Is NASCAR Marketing Gold." Every sport is "in the business of selling tickets, establishing rivalries, and sparking fan interest." Diaz: "So what was wrong with what happened again in the emotional post-haste at Las Vegas Motor Speedway?" ORLANDOSENTINEL.com.

ESPN.com's K. Lee Davis wrote if the sport's trend of declining attendance and TV ratings is "going to be reversed, NASCAR needs more days — or at least 10-minute stretches — like it got in this one." ESPN.com

In Daytona Beach, Ken Willis writes fights can be "good in occasional doses" for NASCAR, though they "can't be forced." NEWS-JOURNALONLINE.com

The AP's Mike Cranston writes, "Nothing beats a good old-fashioned brawl to get everyone buzzing." AP

To demonstrate the wider impact of the incident, Gluck tweeted out an email he received from TV2 in Denmark requesting use of his footage. Gluck: "I mean, seriously. Please explain how the fight is bad for NASCAR?" TWITTER.com