Alonso test brings IndyCar great exposure

Fernando Alonso is a true star

Fernando Alonso's first test at IMS Wednesday provided the Indy 500 and IndyCar some excellent exposure, exposure only a true motorsports star can deliver.

• Live web coverage was viewed over 2 million times and continues to be consumed online.
  • The United Kingdom was the #1 region of consumption of the Facebook live stream.
  • The live stream trended on YouTube, outpacing “The Dark Tower" official trailer, Jimmy Kimmel’s reveal of his son’s birth, and Chris Rock’s video, among others.
• 30 percent of all web traffic to IndyCar.com originated from Europe.
• Fernando Alonso is the No. 2 most-searched term in Spain today.
• #AlonsoRunsIndy trended in the following countries:
  • United States
  • United Kingdom
  • Spain
  • Brazil
  • Italy
  • Puerto Rico
  • Ireland
  • Poland
• #Indy500 trended in the following countries:
  • Spain
  • Canada
  • Colombia
  • Argentina
  • Mexico
  • Netherlands
  • Puerto Rico
  • Vietnam

Facebook Live total unique viewers: 1,041,761 unique viewers

Note: YouTube’s unique viewer total is not final, but it is expected to be in excess of 1 million.