LST Marketing Acquires Dallas-based PPI Marketing

LST Marketing, LLC continues its growth through the acquisition of Dallas, Texas-based PPI Marketing, co-founded by Heisman Trophy winner and Pro Football Hall of Famer Roger Staubach, along with longtime business associate Roz Cole. The expanding business and Dallas operation will be rebranded as LST Marketing.

PPI Marketing cultivated a rich and extensive 24-year sports marketing history since its inception in 1993. Both Staubach and Cole will remain business partners in LST Marketing, with Cole serving in an advisory role to the company's executives. Mark Winneker, former president of PPI Marketing, will also stay on as managing director of LST Marketing's Dallas office.

LST Marketing focuses on the business goals of its clients through its expertise in strategic consulting, experiential activations, live event production, sponsorship strategy, sports and entertainment platforms, communications and celebrity talent integration – a new vertical by way of the PPI acquisition.

"It's great to see the PPI staff seamlessly embrace LST Marketing, and I'm proud to remain involved in the company's future," Staubach said. "Roz has led the company to a point where we now are positioned to expand as an industry leader with LST Marketing."

"It has been an amazing journey and I'm pleased to see the enthusiasm of our talented employees as they embark on the next chapter of our history with LST Marketing," Cole said.

Starke Taylor, president of LST Marketing, will lead LST Marketing's Texas integration.

"I'm excited to launch our Dallas operations with the longstanding talent that's already in place," Taylor said. "Adding the new vertical of celebrity integration is a real plus and the capabilities of the Dallas-based staff we have in-house enhances our growing strategic consulting business. I'm ecstatic to move back to my hometown of Dallas."

"Integrating the talented team members from both companies creates value and a deeper pool of resources for our clients," said John Lopes, chief executive officer (CEO) of LST Marketing. "Starke and I truly appreciate Roz fostering the union of our two companies with expanded capabilities. Her staff has been amazing to work with and it's an honor to partner with her and Roger. This opens up a whole new world of relationships for LST Marketing."

Clients of the merged companies include: Budweiser, Mary Kay, AdvoCare, PepsiCo, Transwestern, Robroy, BNSF, Chick-fil-A, Harley-Davidson, Lamborghini, 7-Eleven, the Pro Football Hall of Fame, Advance Auto Parts, Volkswagen, Methodist Sports Medicine, the Town of Addison, Texas and the City of Westfield, Ind., among many others.

The combined companies have created or produced a stellar list of events such as the Tom Landry Classic, Albertson's Cookin' with the Gridiron Greats, HBO's Launch Party for Dallas Cowboy's Hard Knocks, ABC Supply Milwaukee IndyFest, FIA Formula E Miami ePrix, and Volkswagen Rallycross DC.

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