WIX Filters Will be primary sponsor for Truex Jr. in New Hampshire

Martin Truex Jr.

WIX Filters, celebrating 50 years in motorsports, will carry the primary paint scheme on Martin Truex Jr.'s No. 78 Toyota in this weekend's Overton's 301 NASCAR Cup Series race at New Hampshire Motor Speedway in Loudon.

A leading global manufacturer of filtration products, WIX Filters joined Furniture Row Racing this season as a key technical partner. In addition to the primary sponsorship in New Hampshire, WIX Filters has a season-long associate sponsorship role with Furniture Row's two-car team of Truex in the No. 78 Toyota and Erik Jones in the No. 77 Toyota.

“Martin and the Furniture Row Racing team have been tremendous partners, and we're thrilled to reveal the new paint scheme," said Jennifer Gibson, brand manager for WIX Filters. “It's been an exciting season and we can't wait to see the WIX car on the track in New Hampshire."

The sponsorship marks a rich history between WIX and teams on NASCAR's most competitive racing circuit, which provides a storied testing ground for WIX and its high-performance automotive filters.

#78 with Wix livery

WIX Filters, based in Gastonia, N.C., became an industrial member of NASCAR in 1968, and earned the title of the No. 1 Filter in Motorsports due to the product being used by more teams than any other brand.

Truex, who was dominant Saturday night at Kentucky Speedway by claiming his third victory of the season, says he is thrilled about driving the No. 78 WIX Filters Toyota at his family's adopted home track.

“When you have a gold standard company such as WIX Filters on your team it gives everyone a boost of pride and confidence," said Truex. “I am looking forward to driving the No. 78 WIX Filters Toyota in New Hampshire, a track where the Truex family has enjoyed success over the years. Our Furniture Row Racing team is overdue in New Hampshire and the striking WIX Filters Toyota would look awesome in Victory Lane."