Video: How a race car driver can buy their ride in motorsports

With TV ratings so bad in IndyCar on NBCSN, teams have a hard time getting sponsors so they can hire the best drivers. Instead, drivers have to find a way to buy their ride by getting daddy to write a big check or finding a sponsor themselves.

In Safe Is Fast's latest video, they present an interesting case history – how Charlie Kimball turned the negativity of being diagnosed with Diabetes into a positive, and earned sponsorship of his IndyCar program.