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First Data to sponsor Kyle Larson (Update)

First data livery
First data livery

UPDATE Chip Ganassi Racing (CGR) announced today that First Data (NYSE: FDC), a global leader in commerce-enabling technology, will partner with Kyle Larson and the No. 42 Chevrolet SS team for two upcoming Monster Energy NASCAR Cup Series (MENCS) races at Talladega Superspeedway and Martinsville Speedway. This expands on a relationship that began last season when First Data joined Jamie McMurray and the No. 1 Chevrolet SS as a partner for the Fall Martinsville race. Additionally, First Data returns this year on McMurray’s car at Martinsville as an associate sponsor. First Data also recently announced a three-year agreement with Martinsville to be the entitlement sponsor for the track’s fall MENCS race, starting with the First Data 500 on October 29.

NOTES OF INTEREST:

  • Family Affair: While First Data will be featured on the hood of Larson’s No. 42 Chevy, its Clover point-of-sale platform and CardConnect, an advanced payment solutions system, will also be seen on the car. Each First Data brand provides tools for businesses small and large to enable commerce safely, securely and quickly.
  • Chiming In: First Data’s name will be a common sight as the MENCS Playoffs head to Martinsville. In addition to riding around the track with Larson and sponsoring the First Data 500, fans will also get to buy concessions using First Data’s Clover point-of-sale systems, which will be deployed at the track. Additionally, Clover will be used at Phoenix Raceway and Homestead-Miami Speedway.
  • Playoff Push: Larson is firmly locked into the MENCS Playoffs, and will be looking for victory lane in the No. 42 First Data Chevy at two vastly different tracks in the second and third rounds of the Playoffs. Larson currently boasts three wins with a total of ten top-two finishes; four better than the next driver, and is poised for a strong run in the Playoffs.
  • Opposites Attract: NASCAR fans will see the No. 42 First Data Chevy race at two very unique tracks. While Talladega Superspeedway is known for high speeds and full-throttle racing, Martinsville Speedway is better known for its sharp turns and hard braking. Although the speeds at Talladega and Martinsville might differ drastically, both tracks feature the close-quarter conditions that highlight these unique forms of NASCAR.

CGR QUOTEBOARD:

  • Chip Ganassi, Owner, Chip Ganassi Racing: “I am very excited to welcome First Data to an expanded role with our team. We began a relationship with First Data last season, and it’s a great to see the increased value they find in both the team and NASCAR. We look forward to providing First Data with a world class experience both on and off the track."
  • Frank Bisignano, Chairman and CEO, First Data: “We are excited to partner with Chip Ganassi Racing and Kyle Larson to bring the No. 42 First Data Chevrolet SS to two historic race tracks. First Data sits at the nexus of global commerce, powering payments for millions of businesses around the world, and NASCAR presents a tremendous opportunity for First Data to connect with legions of racing fans. We’re looking forward to cheering on Kyle in his pursuit of a championship."
  • Kyle Larson, Driver No. 42 First Data Chevrolet SS: “It’s great to see another new brand join our team. We’ve had such an exciting season so far, and we’re really glad to see First Data grow their relationship with the team and be a part of what’s happening at Chip Ganassi Racing. It’s also cool to see them get involved with NASCAR by sponsoring the Martinsville race. The grandfather clock there is definitely one of the most unique trophies on the circuit, and I’d love to park the First Data Chevy in victory lane and take home a clock."
Sure beats Huggies Diapers as a sponsor
Sure beats Huggies Diapers as a sponsor

08/21/17 Chip Ganassi Racing this morning is expected to unveil a new sponsorship deal with credit card processor First Data, according to sources.

Ganassi has scheduled an 11:00am ET press conference at the NASCAR HOF to unveil the deal.

Terms were unclear as of presstime, but the company is expected to serve as sponsor for a handful of races this year on Kyle Larson’s No. 42 Chevy in the Monster Energy NASCAR Cup Series, with the team hoping to grow that in '18.

The deal has B2B connections as First Data does work with Credit One Bank, one of Larson’s primary sponsors. Adam Stern/SBD